Wednesday, November 5, 2008

Make your story personal

Who is Anne Nixon-Cooper? A 106 year old Atlantan. When she was born she couldn't look forward to voting because she was a she, and because of the colour of her skin.

Wow, good on ya Obama! Gets a personal story into his acceptance speech. The power of the story - it is what I will remember about this moment: the story of that single voter.

We know that in our appeals and mailings - anything where we are trying to get people involved emotionally - we should personalise the story. I was amazed to see the new American President get such a story in his speech.


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