Friday, September 25, 2015

Superb Customer Care: I am Great!

Superb Customer Care: I am Great!

Well, according to Soi Dog Foundation I am - and so are all their other donors.

I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy.

And then when I shared it on Facebook, it switched to an involvement device and asked my friends to 'Click Here To Find Out How I Helped Save Thunder's Life'.

Yes I did it!  Clicking will take you to the letter I received.  At first I thought it was a shame it doesn't say 'your friend did this' and then ask my friend to support them.  But then I forgot how clever Soi Dog are.  I know they will be tracking that cookie and ensuring my friend gets plenty of opportunities to support Soi Dog.

Great stuff Soi Dog. And you too can see the full text of the letter.  Just Click Here To Find Out How I Helped Save Thunder's Life.


Monday, September 14, 2015

Old charity ads

Following my recent blog about using old direct marketing tactics on modern platforms (Old fashioned marketing) I thought this great collection would be useful for anyone wanting to see some old ads.

Mark Philips of bluefrog and Queer Ideas showed me his awesome Pinterest collection:

Wednesday, September 9, 2015

Webinar: Three Secrets to Fundraising on Facebook

Do you want to know if you could acquire donors through Facebook? 

Well, you just missed my first international webinars on the topic.

But don’t worry.  There is another way to catch it.

We had hundreds of people attend the public webinars, but the webinar is now available privately, and bespoke for your organise, network, agency or chapter.

And I promise you will find it useful and worth the time and expenditure.

But you don’t need to take my word for it:

“I attended Sean’s Fundraising on Facebook webinar yesterday. I accidentally signed up for it on Labor Day, a day off, but decided to listen in as long as it was helpful.

I stayed for every minute. Sean generously shared his expertise and demystified how Facebook fundraising works.”

Kristin Groth, Goodman Community Center, USA

Some amazing studies were featured, and the feedback was fantastic – people came from all around the globe.

"After the webinar, we had several ideas to communicate with our donors through Facebook, ideas that we can start applying today! Don't miss it, is full of useful tips".

Juan, FundaciĆ³n CRAN, Colombia

I will tell you the secrets to success. And I believe that you will learn a lot from how charities – possibly like you – have made social media work for them. 

"Donor acquisition through social media is NOT easy and Sean Triner has learned how to help his clients do it effectively.  I feel like I just took a masters level course on the topic.  I highly recommend investing an hour of your time to hear from Sean." 
Rick Waggoner, Convoy of Hope, USA

Like all fundraising, there is a lot of work, and it isn’t for every organisation.

“… If you attend for no other reason, attend to find out whether your charity should actually focus on social media fundraising ...

The truth is: Facebook isn't for every cause, and Sean will show you why that is the case.

Plus the webinar includes a free Facebook self-assessment tool.”
 Tom Ahern Donor Comms, USA

That’s right.  Exclusive to attendees only, is a simple but effective tool highlighting the areas that you may need to work on before using social media for fundraising.

The beauty of the free assessment tool that I give you is that it reflects your cause’s chance of success in a simple way.

If you sign up for a private webinar, I will also give a second opinion on your organisation's chance of success after you have completed the tool.

Please, let me know if you are interested by emailing me, myfirst name at seantriner dot com.

“This webinar is a great use of ninety minutes of your time – I felt sufficiently inspired to go check out Sean’s You Tube channel and talk to our bright young comms team member to start kicking ideas around…”

Sarah Frayne, Cancer Society New Zealand

I really hope to ‘see’ you online. Kristen, Juan, Rick, Tom, Sarah and heaps more fundraisers think you should get hold of this webinar too.



Sean Triner

Friday, September 4, 2015

Some quick tips of fundraising landing pages

There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages.

So here is a six minute short video for you...

The landing page is not the end of the journey for a potential supporter, it is part of the journey.  And it needs to work really hard to 'close the deal'.

In the end, the most important thing is the brilliant proposition or offer. 

After that, you can improve conversion rates with some simple techniques featured in the video.

Disaster Fundraising Guide download it here