Monday, August 17, 2009

Charity Newsletters are rubbish

OK, they are not entirely. But they also not necesarily the best thing fundraisers should be spending your time on.

Good newsletters are good, but let's face it - there aren't many of them - so stick with personalised letters. Tom Ahern, the world's leading charity newsletter expert disagrees.

Check out my debate with him on Sofii. And below are the slides from a masterclass in Melbourne where we 'proved' newsletters were rubbish - usually.

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