Tuesday, January 13, 2009

Fundraising Basics: 9 - Major Donors and legacies

Major donors and legacies

These should be separate, but then it would be top 11 tips, which doesn’t have the same ring.

Major donors is the quickest, easiest, cheapest way of increasing income if you have some donors already. Major donor fundraising is all about asking rich people for a lot of money. It really is! The flaw with most major donor campaigns is forgetting to do that.

In my previous blog, Hitch-Hikers Guide to Major Donors I go into a bit more detail about it.

And legacies / bequests are also great for long term growth.

Asking people to put aside a small proportion of their estate when they die works. From the beginning, any individual donor program should include a legacy plan.

Sean Triner

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