Thursday, January 8, 2009

Fundraising Basics: 8 - Regular Giving

Regular giving / monthly giving / direct debit

Call it what you want, but automatic debits from credit cards, bank accounts and phone bills - pre-programmed regular giving has led to the biggest revolution in fundraising history.

For mass donor programs, donors giving through these methods have a much better retention and delivery than anything else.

But it is expensive, you need to pay someone to mail, phone, visit or stop in the street potential donors. It usually takes nine months to three years to break even (!) depending on the market you are in, but it is the single biggest driver for growth since the mid-late 90s, and is still going strong.

For a little bit more information on regular giving check out my earlier blog.

Sean Triner

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