Tuesday, January 6, 2009

Fundraising Basics: 7 - Individuals

It is true, The biggest growth is from individuals

After governments, it is people power fuelling charity growth. In USA, Australia, Hong Kong, UK, Canada and more (countries where data is available) individuals account for 60-80% of non-government, fundraised income.

But of the charities that are growing over 10% per annum, it is usually closer to 90%. Examples of charities riding this donor growth are most of the INGOs (WWF, Amnesty International, Greenpeace, Plan, World Vision, World Emergency Relief etc) and many large indigenous charities (Hong Kong Cancer Fund, Heart Foundation Australia, CRY (India)).

Just check the Giving America report or look at the UK’s Charity Trends book.

People are great, and they give - even in tough times like now.

Sean Triner

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