Wednesday, December 9, 2015
'Donate Now' buttons don't need to be boring
We all know we should have donate buttons on our websites and landing pages.
But when we sit back with pride that we have one on every page on our website we should look at those buttons and ask:
"Why would anyone click on it?"
Near, on or around it the donate button needs some copy and image or copy and video to give a compelling reason for the potential donor to click.
Two ways to do that:
1) Have an advert on other pages, like this one from IFAW.
2) Make the button itself compelling. Check out UNICEF Australia’s fab donate now button.
Join me and hundreds of other fundraisers for another free webinar in one week, in a time zone convenient to you, all about landing pages.
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