Wednesday, December 9, 2015

'Donate Now' buttons don't need to be boring

We all know we should have donate buttons on our websites and landing pages. 
But when we sit back with pride that we have one on every page on our website we should look at those buttons and ask:
"Why would anyone click on it?"
Near, on or around it the donate button needs some copy and image or copy and video to give a compelling reason for the potential donor to click.
Two ways to do that:
1) Have an advert on other pages, like this one from IFAW.

2) Make the button itself compelling.  Check out UNICEF Australia’s fab donate now button.

Join me and hundreds of other fundraisers for another free webinar in one week, in a time zone convenient to you, all about landing pages.
“This is definitely useful and practical. Highly recommended.” Hilda du Toit, Ambraham Kreil, South Africa
“Sean is very generous with his information! Thank you for your time and your insights." Elise Le Feuvre, Catholic Foundation, QLD, Australia

Americas (Atlantic & Central) edition
Mon 14th Dec 15.00 EST - US East Coast
Mon 14th Dec 12.00 PST - US West Coast
Mon 14th Dec 18.00 BRST - Rio De Janeiro
Mon 14th Dec 20.00 GMT – London
Tues 15th Dec 07.00 AEDT - Sydney

Americas (Pacific), SE&E Asia, Oceania edition
Tues 15th Dec 18.00 EST - US East Coast
Tues 15th Dec 15.00 PST - US West coast
Tues 15th Dec 23.00 GMT – London
Wed 16th Dec 09.00 HKT - Hong Kong
Wed 16th Dec 10.00 AEDT – Sydney
Wed 16th Dec 12.00 NZDT - Auckland

Europe, Africa & W Asia edition
Wed 16th Dec 02.00 PST - US West coast
Wed 16th Dec 10.00 GMT – London
Wed 16th Dec 21.00 AEDT – Sydney
Wed 16th Dec 11.00 CET - Paris, Brussels
Wed 16th Dec 13.00 EAT – Nairobi
Wed 16th Dec 12.00 SAST - Cape Town

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