Soi Dog case study: Facebook in action

I have just finished presenting at the MA Conference (Inspire) in Auckland.

Thanks to the chaps at Soi Dog and James Herlihy at Pareto, I pulled together an interesting (I hope) and useful (ditto) case study of how Soi Dog has used Facebook well.
Next year from their regular givers and online donors, they should raise NZ$4m (US$3.3m) from donors.

Here is how.

http://bit.ly/MA14-SeanTriner