Hemingwayapp… in action Part One
A six word short story from Ernest Hemingway that will make
you sad.
For sale. Baby shoes. Never used.
Now, a short article about Hemingway that will make you
happy.
It is not often that a truly amazing simple piece of
software comes along that can really improve your fundraising dramatically.
Hemingway, flagged recently in Jeff Brooks’ Future Fundraising Now blog will change
my writing – for the good.
Hemingwayapp doesn’t turn a bad copy into a good copy, but
it makes good copy better. If you write
for fundraising, then you already know that you should be writing at a reading
level of around grade eight (13 year olds).
Generally lower is better.
This has nothing to do with perceived intelligence or
sophistication of donors, it is purely down to making it easy for them.
Again, if you write regularly for fundraising, you should be
familiar with Fleisch-Kincaid and how to use readability statistics that come
built in to Microsoft Word. (If not I
would have said search Flesch Kincaid in YouTube but don’t bother –
Hemingwayapp will make that action redundant).
If you have used Word’s readability statistics, you already
know they are a bit of a pain, reflecting that your copy is not good enough but
not telling you why.
Well, Hemingway tells you why. If you write, use Hemingwayapp. It truly is
genius.
Want to see the impact of Hemingwayapp?
I took the article above, pasted it into Hemingway (instead of getting my partner to edit it) and this is what it did for me... see if you can spot the differences.
Hemingwayapp… in action Part Two
A six word short story from Ernest Hemingway that will make
you sad.
For sale. Baby shoes. Never used.
Now, a short article about Hemingway that will make you
happy.
It is rare that an amazing simple piece of software comes
along that can improve your fundraising dramatically.
Hemingwayapp, flagged recently in Jeff Brooks’ Future
Fundraising Now blog will change my writing – for the good.
Hemingwayapp doesn’t turn a bad copy into a good copy, but
it makes good copy better. If you write
for fundraising, then you already know that you should be writing at a reading
level of around grade eight (13 year olds).
Generally lower is better.
This has nothing to do with perceived intelligence or
sophistication of donors, it is down to making it easy for them.
If you write frequently for fundraising, you will be
familiar with readability statistics.
These are built in to Microsoft
Word.
If not I would have said search Flesch Kincaid in YouTube
but don’t bother – Hemingwayapp will make that action redundant.
If you have used Word’s readability statistics, you already
know they are a bit of a pain.
Unfortunately they inform you that your copy is not good enough but don't
tell you why.
Well, Hemingwayapp tells you why. If you write, use Hemingwayapp. It is genius.
If you write for fundraising, or blogs(!) I recommend putting everything through Hemingwayapp.
No comments:
Post a Comment