Tuesday, March 25, 2014

Not all brand people are the comms devil...*

The role of a communications or branding department within a charity sometimes seems to be:

"To make fundraising as challenging and difficult as possible for the fundraisers".

Whilst all us fundraisers will have hilariously tragic tales of this occurring, it is definitely not always the case.

Probably one of the least subtle but educational bloggers, Jeff Brooks, has released a new book to accompany his excellent The Fundraiser's Guide to Irresistible Communications.

The Money-Raising Non Profit Brand includes some amazing U Turns from Jeff.  He describes meeting brand-y type comms people who have helped charities raise more money.

But Brooks' fans don't despair.  He doesn't disappoint and takes time to explain why most 'brand' strategies harm fundraising efforts.

And then he goes on to explain some key techniques for branding work that boosts income.

I was lucky enough to get an advanced copy and I have to say you should buy a copy if you are a charity bod working in brand, comms or fundraising.

* See I am the Comms Devil

His book is available on Amazon etc of course.

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