I am writing this at Pareto Fundraising's Digital Integration Day. Right now Kate Conroy from Google is explaining how to get Google AdWords up and running.
Google gives charities $10,000 per month to spend on AdWords. Combined with goodSearch Engine Optimization (SEO) it is great way to drive people to your website or a landing page.
It doesn't take long to set up, just go to Google Grants and click on apply now. You will need a scan of your DGR certificate - evidence that you a 'deductible gift recipient' which is how Google defines an eligible charity in Australia.
Interestingly, there are fifty odd people here, all fundraisers from more than 30 diverse organisations from giants Red Cross to the new to Fundraising Indigenous Community Volunteers. Only two organisations actually have a grant. We are hoping that by the end of next week there will be a lot more.
If you are reading this outside of Australia, then don't despair, they are available in other countries too. For the full list click here.
She is showing us how it all works by creating some ads and keywords live. Really useful stuff and she has given us a link so we can have a look at how it looks and feels inside. If you want to have a look, then log in as grantsdemoview@gmail.com, password charitiesonline (from 6 August).
One of the main criticisms of Google Grants is how long it takes to get approved. Although I am still not happy about the delay, at least I now know why. Amazingly, Google runs the whole scheme by asking it's staff to volunteer time to work on Google Grants.
Good on Kate and others for putting in their time, and knowing that, I would ask charity staff to be gentle on these Google volunteers. Thanks!
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