Thursday, June 25, 2009

Eight mailpacks in one day

Well, we pulled it off. A bit wobbly when trying to explain a strategic brief, but overall Anup Tiwari of UNICEF India and myself managed to squeeze eight direct mail letters out of people that had never done anything like this before. We even had field workers from Red Cross and UNICEF producing direct mail packs.

We ran a one day workshop at the International Workshop for Resource Mobilisation (basically, THE international fundraising conference for the Global South).

Charities from S Korea, Thailand, Kenya, Indonesia and India worked together to produce the main element for a direct mail pack - the letter.

Right at the end, participants read their letters out to unanimous approval. They were amazing.

I am going to get some of the letters up on this blog when they email them to me, so check this out later.


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