Tuesday, December 16, 2008

Fundraising Basics: 5 - Corporate fundraising

Corporate fundraising
Often very tempting, and for those without data seems to be the obvious place to go next. But corporates contribute around 5% of total (non-government) fundraised income in most of the mature fundraising markets and are very, very hard work.

A recession doesn't help, with Australian data showing corporates slashing their charity budgets.

But for small charities, local small and medium sized private businesses can be a saviour.

Overall, generally speaking corporates are NOT a good source for most charities to achieve strategic growth.

For more on this see The Inconvient Truth of Corporate Fundraising.

Sean Triner

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