Webinar: Integrating Digital and Mail

I am really pleased to tell you about the next webinar I am doing. Not only because it is a topic close to my heart, but because I genuinely believe that the more we talk about how to do it, the more great fundraising we will achieve together.

Please join me for my next webinar on Integrating digital and mail. The dates are below.

Together we will look at how to integrate your digital fundraising with your direct mail fundraising. Getting them working together to bring you more income and better relationships with your donors.

Why attend?

• To know how to be brilliant at integrating digital and direct mail in every campaign you do.
• Learn the strategies that are going to bring you the best return for the spend you make.
• Gain insight into what is working for other charities, including organisations that are similar to yours.

Who should attend?

Anyone who is involved in developing and managing fundraising campaigns.

When are the webinars?

Europe, Africa & W.Asia edition

Tues 16 Feb 10.00 GMT - London, UK

Tues 16 Feb 11.00 CET - Paris, Brussels, Madrid

Tues 16 Feb 12.00 SAST - Cape Town, South Africa

Tues 16 Feb 13.00 EAT - Nairobi, Kenya

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Americas (Pacific) SE&E Asia, Oceania edition

Tues 16th Feb 15.00 PST - US West Coast

Tues 16th Feb 18.00 EST - US East Coast

Wed 17th Feb 07.00 HKT - Hong Kong

Wed 17th Feb 09.00 AEST - Brisbane, Australia

Wed 17th Feb 10.00 AEDT - Sydney, Australia

Wed 17th Feb 12.00 NZDT - Auckland, New Zealand

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Americas (Atlantic & Central) edition

Wed 17th Feb 12.00 PST - US West Coast

Wed 17th Feb 15.00 EST - US East Coast

Wed 17th Feb 18.00 BRST - Rio De Janiero, Brasil

Wed 17th Feb 20.00 GMT - London, UK

Thu 18th Feb 07.00 AEDT - Sydney, Australia

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I look forward to seeing you there.

Sean

Who do you want to visit your landing page?

Sounds trite, but a major contributor to poor landing page conversion rates (ie percentage of people completing the form) is ... sending the wrong people!

And in fundraising, the 'wrong' people will often be determined by age. Younger people are, in general, less valuable as potential donors.  The younger someone is, the less likely they are to donate, the less they are likely to give, and the less likely they are to give again.  Generally aiming at least 35 years old, and preferably 45 is your best bet for most fundraising.

Exceptions? Well - you may be tying it all in with activism, and numbers are important.  Or maybe you have a cracking product that you are happy to have young people buy.  For example: Ice Bucket Challenge.  Whilst the challenge will have raised maybe 80% of revenue from the 20% oldest donors, that remaining 20% of revenue was still valuable!

For more on landing pages come to my great fundraising landing pages webinar starting on Monday.

"Sean's webinar was very inspiring and informative with great statistics and examples used. I took away a lot of practical knowledge and a clear guide to examine our own website and its content. Thank you Sean." Julie Sampson, Lottery and DM Manager, Act for Kids, Australia

“I enjoyed the clarity of the webinar - clear slides with clear commentary.  I also enjoyed the real time examples that were used throughout. This webinar gave me some excellent insights and I am motivated to go and get rid of the dull useless pages and enhance the pages that Analytics tell me that people are visiting.” Susan Daly, Kid Haven South Africa

WEBINAR:

Americas (Atlantic & Central) edition

Mon 14th Dec 15.00 EST - US East Coast

Mon 14th Dec 12.00 PST - US West Coast

Mon 14th Dec 18.00 BRST - Rio De Janeiro

Mon 14th Dec 20.00 GMT – London

Tues 15th Dec 07.00 AEDT - Sydney

BOOK NOW

Americas (Pacific), SE&E Asia, Oceania edition

Tues 15th Dec 18.00 EST - US East Coast

Tues 15th Dec 15.00 PST - US West coast

Tues 15th Dec 23.00 GMT – London

Wed 16th Dec 09.00 HKT - Hong Kong

Wed 16th Dec 10.00 AEDT – Sydney

Wed 16th Dec 12.00 NZDT - Auckland

BOOK NOW

Europe, Africa & W Asia edition

Wed 16th Dec 02.00 PST - US West coast

Wed 16th Dec 10.00 GMT – London

Wed 16th Dec 21.00 AEDT – Sydney

Wed 16th Dec 11.00 CET - Paris, Brussels

Wed 16th Dec 13.00 EAT – Nairobi

Wed 16th Dec 12.00 SAST - Cape Town

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'Donate Now' buttons don't need to be boring

We all know we should have donate buttons on our websites and landing pages. 

But when we sit back with pride that we have one on every page on our website we should look at those buttons and ask:

"Why would anyone click on it?"

Near, on or around it the donate button needs some copy and image or copy and video to give a compelling reason for the potential donor to click.

Two ways to do that:

1) Have an advert on other pages, like this one from IFAW.

2) Make the button itself compelling.  Check out UNICEF Australia’s fab donate now button.

Join me and hundreds of other fundraisers for another free webinar in one week, in a time zone convenient to you, all about landing pages.

“This is definitely useful and practical. Highly recommended.” Hilda du Toit, Ambraham Kreil, South Africa

“Sean is very generous with his information! Thank you for your time and your insights." Elise Le Feuvre, Catholic Foundation, QLD, Australia

WEBINAR:

Americas (Atlantic & Central) edition

Mon 14th Dec 15.00 EST - US East Coast

Mon 14th Dec 12.00 PST - US West Coast

Mon 14th Dec 18.00 BRST - Rio De Janeiro

Mon 14th Dec 20.00 GMT – London

Tues 15th Dec 07.00 AEDT - Sydney

BOOK NOW

Americas (Pacific), SE&E Asia, Oceania edition

Tues 15th Dec 18.00 EST - US East Coast

Tues 15th Dec 15.00 PST - US West coast

Tues 15th Dec 23.00 GMT – London

Wed 16th Dec 09.00 HKT - Hong Kong

Wed 16th Dec 10.00 AEDT – Sydney

Wed 16th Dec 12.00 NZDT - Auckland

BOOK NOW

Europe, Africa & W Asia edition

Wed 16th Dec 02.00 PST - US West coast

Wed 16th Dec 10.00 GMT – London

Wed 16th Dec 21.00 AEDT – Sydney

Wed 16th Dec 11.00 CET - Paris, Brussels

Wed 16th Dec 13.00 EAT – Nairobi

Wed 16th Dec 12.00 SAST - Cape Town

BOOK NOW