The evil of communications departments

At the recent IFC Conference in the Netherlands, I did a session on story telling, and that all fundraising needs to revolve around stories.  Abstract and clever marketing, as well as stats and 'how clever are we' stuff just doesn't work.

Margaux Smith from UK agency bluefrog realised she was the devil.  (A devil with a good wit and prose though).

And another fundraiser's reaction on the masterclass to some of the tacky stuff that works...

Check out here what Margaux learned....

Sean