 It always seems like there are more and more emergencies. This year fires, flood and earthquake have hammered Australia and New Zealand, as well as at least seven other countries. La Nina is not finished with us yet. The massive displacement of people in North Africa looks like it is just going to get worse, and the spectre of civil war raises its ugly head into the limelight again.
None of this takes away the needs caused by crippling diseases like arthritis, killer diseases like liver cancer, runaway species extinction and rainforest destruction. But let’s face it – it is the emergencies that get the news.
Colleagues and I have written about the perils of fundraisers holding off fundraising activities due to an emergency that doesn’t directly affect their charity. For example, a New Zealand cancer charity deciding to postpone its donor appeal due out the first week of March because of the earthquake. Few commentators disagree with our point that you should go ahead with your campaign.
But what if your organisation is directly affected? For example, if there is an earthquake, and your charity is a development agency tasked with helping out.
In this case, the emergency should affect your fundraising. If the event is gaining lots of media coverage, then it is likely that you are already affected by the phones ringing, and your website being overwhelmed.
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