Starlight, the Australian childrens charity, were hit hard by the global financial crisis. Their fundraising had been reliant on corporate and events fundraising and these areas turned out to be especially vulnerable.
So they decided to go to their loyal supporters with a strong, honest appeal for help explaining how they got into this situation. And it worked, raising over $600,000 (more than twice as much as a 'normal' appeal at that time of year could be expected to make).
Starlight are so cool, they are letting other charities get hold of their entire package to help inspire others. The pack can be downloaded here, and the full story is here. Oh, by the way, it only took two weeks from idea to mailing this pack.
Sean
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