Wednesday, July 8, 2009

ADMA Forum

Unusually for me I am presenting to a non-charity Audience at the ADMA Forum in Sydney. ADMA is the Australian Direct Marketing Association, so the audience will be mostly for profit organisations. Hopefully I will pick up lots of tips from these experts to apply to the charity sector.

I told them about The Lost Dogs' Home and how they used a really pure, back to basics approach to direct marketing to connect with their key customers and increase their fundraising income by nearly ten times in five years.

Presentation below.


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