ADMA Forum

Unusually for me I am presenting to a non-charity Audience at the ADMA Forum in Sydney. ADMA is the Australian Direct Marketing Association, so the audience will be mostly for profit organisations. Hopefully I will pick up lots of tips from these experts to apply to the charity sector.

I told them about The Lost Dogs' Home and how they used a really pure, back to basics approach to direct marketing to connect with their key customers and increase their fundraising income by nearly ten times in five years.

Presentation below.

Who Let The Dogs Out Adma Presso V6st Upload

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Sean