A couple of months back Australia beat Ghana in a football match. Do you care? Well, nor did lots of other people.
Ticket sales were not going well, so Australian agency Lowe + Rivet worked with the Football Federation Australia to get more people along.
They reckon they did (though as with all non-direct marketing I am always sceptical of how anyone can prove it!)
Those who kn0w me well will be surprised at me putting something purely creative up here, but seriously we do need a balance of creative ideas - as long as they are focused and mission specific and measurable.
(Which is why I loved the GetUp! video so much).
I hope the video inspires you whatever your views.
3 comments:
Dear Sean,
What a fabulous Gana (oops I missed the H...!!) video.
You have convinced me that blogs are great.
I might create one for myself but...????!!!!
Take care and delighted to be on your adress list...!!
PeeBee from Fance (opps I missed the R...!!!)
Hi Sean,
Don't be apologetic. This is just not creative but also effective.
So surely is worth mention. Keep on sharing such good stuff and I promise to come back to your blog.
Hey Sean - that was pretty brilliant. Thanks for the share.
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