GetUp! are an Australian mob fighting on many fronts for social justice and they are doing brilliant work. Recently they ran a fundraising appeal with very specific targets: Give us $50,000 and we will place our new advertisement in x newspapers. Such a specific target, and great proposition it worked brilliantly.
Their latest is about petrol (gas for you N Americans) and the fact that everyone is grumbling about the price. The Government set up a scheme called Fuel Watch. "FuelWatch provides prices for all types of fuel from most ... retailers and from 2:30pm each day we give you tomorrow's fuel prices!" A ridiculous knee jerk reaction to 'keep prices down' by basically highlighting where you can go for cheaper fuel.
So GetUp! are trying to raise $50,000 to place their Fuel Watch ad.
Funny but also brilliant fundraising.
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