Thursday, June 19, 2008

Great stuff from Get Up!. How expensive is petrol?

GetUp! are an Australian mob fighting on many fronts for social justice and they are doing brilliant work. Recently they ran a fundraising appeal with very specific targets: Give us $50,000 and we will place our new advertisement in x newspapers. Such a specific target, and great proposition it worked brilliantly.

Their latest is about petrol (gas for you N Americans) and the fact that everyone is grumbling about the price. The Government set up a scheme called Fuel Watch. "FuelWatch provides prices for all types of fuel from most ... retailers and from 2:30pm each day we give you tomorrow's fuel prices!" A ridiculous knee jerk reaction to 'keep prices down' by basically highlighting where you can go for cheaper fuel.

So GetUp! are trying to raise $50,000 to place their Fuel Watch ad.

Funny but also brilliant fundraising.

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