Fantastic Donor Care

An interesting letter from AMEX combined with Ken Burnett commissioning me to debate the worthiness of charity newsletters, with newsletter master Tom Ahern prompted me to post this old donor care letter (or 'news' letter). Pareto worked with Lisa Cheng, the then fundraising boss at Children's Cancer Institute Australia (CCIA).

Everything red is personalised information, and there are several variables not used for this donor that could have thanked him for his pledged legacy, extra gifts, specific letters to CCIA and more.
I have also posted the Amex letter - quite cute; handwritten font envelope, stamped and 'from the desk of Pierre Beckert'. I have no idea who Pierre is, and nor does Google, but much more effective in making me feel special* than their regular glossy newsletter / magazine.

The Newsletter Is Dead Donor Care Letter Ccia Ca1470 Donor Care Letter As Received

View more documents from Justine Mathieson.

And here is the Amex one...

Amex

View more documents from Justine Mathieson.

By the way, I know AMEX Platinum is expensive, but with the free travel insurance and free return flight it works out good value... OK, OK, I'm a pretentious mug.

Sean

SOFII Saturday Showcase IV: CCIA bequest pack

One of the great things about SOFII is the fact that the whole packages are often exhibited, sometimes - as with th LM38, 'Children’s Cancer Institute Australia bequest conversion pack'.

It is a great 'bequest conversion pack' for CCIA. It shows why SOFII is so great for you too; you can download and see the whole pack.

Yes, kids with cancer is a a great proposition, but the same tactics and ideas have worked for other charities just as effectively so don't be afraid of trying.

And the agency that did this piece is truly amazing - they get consistently fantasic results for many Australian, Canadian, New Zealand and Hong Kong charities - check out Pareto Fundraising's website for more information!

To see the whole exhibit, sign up for SOFII and search for CCIA.

Sean Triner (um, director at Pareto Fundraising in case you didn't spot the bias).