Quiz question: Who is most likely to donate $5000?
So Kate and Clarke, as well as Margaret, are already telling us they are 'better than average' by beating that average soundly within just three years.
The charts below show average values of donors by 'type,' focusing on how they were acquired in the first place. You can see we are already at the top end with our five-year average.
Five-year value of face to face acquired
regular donors. From Pareto Fundraising Benchmarking 2016.
Five year value of cash donors. From Pareto Fundraising Benchmarking 2016.
Who is most likely to give us $5,000?
The answer seems obvious. Surely Kate and Clarke? They give more, are more reliable and they correspond with their sponsored children. They seem more committed – more involved.
Interested in more explosive tips like this one?
Watch the recording of my webinar with Tom Ahern:'Release the Explosive Generosity LockedInside Your $100+ Donors ... With These Proven Direct Mail Secrets.'