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In a nutshell
Social media fundraising has been a bandwagon for a long time, with no gold on the wagon for most charities. Outside of emergencies, most charities have struggled to raise ongoing funds through social media.
Well, we have made it work - and I will show you how. With cost per acquisitions comparable to the best channels when you want regular givers (sustainers) my three secrets should be able to help you turn 'likes' into dollars.
But it won't work for everyone. Attending this webinar will help you decide if getting donors through Facebook is for you, and if it is - some great tips for making it work.
If you are already picking up 200+ regular givers (sustainers) from Facebook every month, you probably already know the secrets - but you are welcome to come!
Why should you come along?
Because you have a brilliant job and you care about your
organisation. And I think you can raise more money by attending this webinar. And I bet you want to find a good alternative source of regular givers (sustainers). But for me, I want to help more people like you.
I really think it is going to be mutually beneficial - but I am not alone in thinking that!
"Taking part in Sean's webinar helped us focus our thinking around our strategy for social media and put in place simple building blocks and principles for fundraising through Facebook."
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Duncan Batty, Director of Fundraising
Sheffield Hospitals Charity
But ultimately - I am going to talk to you about some of the key lessons that I learned through some incredibly successful regular giving donor acquisition campaigns.
Perhaps with some of the things I share with you, someone somewhere within your organisation will say 'we do that'.
The question is - how well do you monetise campaigns and Facebook posts? If you are already getting 200 or so regular givers every month, plus maybe a thousand from every big campaign through Facebook, then you maybe don't need to come - but if you do I may well ask you some questions!
What will you be seeing and hearing?
In the webinar I plan to showcase a truly amazing example - that is repeatable - of making fundraising work on Facebook! Real results, real creative and real insights. In fact, the most frank data set you have probably ever seen.
One of the case studies I will share gets 200-400 regular givers a month from our 'bread and butter' programme. They also run occasional campaigns, and just picked up nearly 4000 regular givers and well over US$1.5m / £1m / €1.4m from one campaign over three months.
The campaign actually reached beyond social media, to include phone, email and more, but Facebook is at the heart of the success.
I will show you what this charity does to acquire thousands of regular givers at profit and tens of thousands of donors - every year. And then I will share the three 'secrets' they tap into to make it work every month.
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