The very top level information from benchmarking
In
a unique show of camaraderie and mutual support seventy charities across NZ
(16) and Australia (54) agreed to pool all their transactional data* and
analyse it. This means that they compared actual donor behaviour –
including mutual donors.
With
around 2.8million donors giving $836
million in 2012 to these charities there is a huge wealth of information and
learning.
The charities that
pooled their data
Over the next few months I will share some fascinating
insights, ideas and tips based on the data but in the meantime here are some
top line facts:
Largest fundraising charities in Australia
Looking beyond the benchmarked charities we looked at the
annual reports of top fundraising charities (Australia only). We found that the largest, World Vision,
really dominates the market. World
Vision are also a member of the benchmarking program, having an enormous
influence over the giving patterns of the average Australian.
Just short of all fundraising income to the top 50 charities
goes to overseas aid. Australians love
helping people less fortunate than themselves in other nations. Good on ya Aussies!
How Australians and New Zealanders give their gifts
Australians and New Zealanders gave more money to these
charities in 2012 than ever before.
From around $365m in 2003 to $836m in 2012 ($637m in 2003 dollar
equivalent).
The chart above clearly demonstrates the strength of child
sponsorship as a great fundraising ‘product’ However, other regular giving
programs and bequests also contribute huge amounts.
Questions
If you have any questions you want to know about Australian and NZ fundraising data - ask away! Attrition, face to face, average donations etc...
I will post lots but your request will move that subject up the priority list.
*Please note – the
charities were collaborating by analysing giving patterns and behaviour. None of them have breached any privacy rules
by allowing any other member to identify donors as individuals; ie donors’
personal information is never shared between partners in this exercise.
No comments:
Post a Comment