Tom Ahern at F and P Forum

Short lesson from from F and P Australasian fundraising forum...
Tom Ahern on newsletters. The purpose of the newsletter is kind of like the lessons from 'How to Win Friends and Influence People'. Tell your donors how good they are.

For example, the Gillette children's charity, instead of saying how good your work is 'At Gillette, medical pioneers set the standards for spine care' tell the donor how good they are. 'Zawadi says "Thank you" you helped Tanzanian girl stand tall on her own two feet'.

This lesson should of course apply to all donor communications.

It is not about you, it is about the donor. Getting this right will increase your income, period.

Sean