SOFII needs help

If you have been reading my blog, you know I love SOFII. But it is in trouble.

Please, if you are a fundraiser, read this and donate now. If today, the donation will be doubled.


This is the most important blog I have ever written about SOFII.

I do hope that you signed up and find the site useful. The revamped site is going to be much more user friendly, and even more useful.

But it won’t last long without funding.

You see, the fact is, SOFII was born from Ken Burnett’s passion for fundraising, with the support of some key friends – including us at Pareto. A bit like many things in new media, it was created as an idea – he just got on with it (good old JFDI attitude).

The plan was to see if it worked, if it was popular and then work out how to fund it.

But now, as a fundraiser, I need your help. Please will you make an urgent donation of $30 by clicking here. I’ve already put in a big chunk, and a couple of close friends have put something in, but there is still lots to go.

And if you make a donation today it will be matched – doubled – by The Big Give*; twice the value right now.

Like you, I care about making the world a better place. That’s why Paul and I set up Pareto, and probably why you work where you do.

Fundraisers have a huge role to play in enabling their organisations to have the maximum possible impact. But fundraising is tough.

SOFII helps fundraisers do their job. Fundraisers like Julia at the Centre for Companion Health, a small fundraising operation based in Brisbane, Australia.

‘When I was first told about the SOFII website site I was sceptical – a free site that shared fundraising initiatives from around the world – is this possible?

‘And then I realised it is possible, very possible, brilliantly possible!’
Julia is one of over seven thousand SOFII subscribers.

‘The SOFII site has an amazing array of top of the class, proven fundraising success stories and a mountain of ideas. To me this site has been gold. I refer to it all the time and wish I had more time to sift through every single document.’

The problem for SOFII is that I need to professionalise the site. I need to make it more friendly, have comments and voting available, and professionally manage the gathering and displaying of exhibits. And this is where I need your help.

Please, join me by making a gift – I am suggesting $30, but don’t forget that every dollar you give will be matched. Click here to donate before the Big Give time limit expires.
Julia has used the site in an incredibly practical way...

‘As a one person fundraiser – I need to be economical and targeted with my fundraising efforts – and this site helps me do this. I have downloaded so many of the examples, then adapted them specifically to our donors and our cause. It is like you get to see the secret recipe for fundraising – but you must add your own unique ingredients.

I have used SOFII for direct mail, donor care, thank you letters, donor surveys, campaign ideas, bequest (legacy) communication and also just for my own personal professional development in learning more about the scope of fundraising.’

Julia is in Australia, but SOFII is helping fundraisers in countries as diverse in fundraising and culture as Nepal, the UK, India, USA, Indonesia, Hong Kong and New Zealand.

Ken’s vision was to keep SOFII free and available to any fundraiser. And it still is. But I need those fundraisers that can help, to help.

Please, as a fellow fundraiser, help keep SOFII alive – and make a donation – grab your credit card, click here now and help fellow fundraisers around the world.

Thank you so much. I really appreciate your time reading this email. And thank you, thank you, thank you for making a gift.

Sean Triner
Fundraiser, SOFII user and donor.

PS Julia really loves SOFII. And she is not alone. With the revamp of the site, even more people will be able to use it to help their fundraising activities. Please join me in donating to SOFII here. How much to give? I am suggesting $30 because it is an amount that won’t be missed by most fundraisers earning over $40k a year. And if you give now, it will be doubled*.

PPS If you haven’t signed up to SOFII, please do so here!