Gurpreet Kaur, the author of this letter, had never written a fundraising letter before. She works at International Federation for Red Cross and Red Cresecent Societies. Along with 13 other fundraisers from seven other charities she went on a crash course on how to write a direct mail letter in one day.
This is her first draft - and it is brilliant. It needs a bit of editing but is still pretty darn good. I think this could be the start of a new way of running fundraising conference workshops...
Ifrc In India Direct Mail Letter
View more documents from Sean Triner.
