tag:blogger.com,1999:blog-941230432085823637.post5714236159399497279..comments2023-05-14T02:02:31.138+10:00Comments on Sean Triner's blog: The first of two great ways to destroy your individual fundraising!'Sean is always learning'http://www.blogger.com/profile/09913608962533588338noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-941230432085823637.post-42708382325717980682013-09-10T02:01:33.947+10:002013-09-10T02:01:33.947+10:00I agree with Kathy. Lots of brands are managed in ...I agree with Kathy. Lots of brands are managed in Comms departments, so it can be the squabbling ugly sisters of Comms & Fundraising departments who thwart effective branding (http://bit.ly/PU6PkO). Lots of brands are also still created by agencies with no or little fundraising experience, which makes the situation worse and is insane when the ability to inspire and generate income is critical to a charity brand's success. What's the point of awareness with no consideration to support? Here at The Good Agency we're proud to be experts at both and we wouldn't have it any other way.(http://bit.ly/R8DtdF)<br /><br /><br /><br />@BrandDufourhttp://thegoodagency.co.uknoreply@blogger.comtag:blogger.com,1999:blog-941230432085823637.post-37359831153867429102013-09-06T05:19:36.082+10:002013-09-06T05:19:36.082+10:00This is an important topic. But I would argue that...This is an important topic. But I would argue that it's not investing in branding is killing fundraising. It's investing in branding with companies and consultants that don't know ANYTHING about fundraising-driven organizations. They bring their marketing/products orientation to the table and neglect to understand that in an organization whose bottom line is driven by fundraising, their brand should be first and foremost what works in fundraising. That means fundraisers and development professionals must at a minimum be at the table, and ideally play a leadership role, in the messaging research and the organizational positioning that will result from it. If that is not the case, what purpose does the branding serve? <br /><br />Anonymoushttps://www.blogger.com/profile/10735716704556058037noreply@blogger.comtag:blogger.com,1999:blog-941230432085823637.post-85188796034391928622013-08-01T03:42:19.761+10:002013-08-01T03:42:19.761+10:00Reaching out through personalized direct mail and ...Reaching out through personalized direct mail and email campaigns makes a big difference when it comes to connecting actual stories with charities to encourage people to take action. Arihttp://www.ballantine.com/samples/noreply@blogger.comtag:blogger.com,1999:blog-941230432085823637.post-64038621668209022852013-07-30T00:40:20.871+10:002013-07-30T00:40:20.871+10:00Sean
From your professional admirer in Alaska, I ...Sean<br /><br />From your professional admirer in Alaska, I agree Jeff Brooks is the best fundraising blogger today, I am always impressed by the quality and especially the quantity of his excellent blogs.<br />I agree that building awareness is most cases a poor utilization of scarce resources especially time and money. I love the sentence to build awareness do more and better fundraising! A very simple and profound truth, but it is not as fun and "sexy" as new logos and colors...Ken Millerhttp://www.beanscafe.orgnoreply@blogger.comtag:blogger.com,1999:blog-941230432085823637.post-37605861618875214472013-07-26T15:05:47.984+10:002013-07-26T15:05:47.984+10:00Well said. Very true. Well said. Very true. Ameen Ahmed Tumkurhttps://www.blogger.com/profile/09783843953448027392noreply@blogger.com