tag:blogger.com,1999:blog-941230432085823637.post1299005877141511613..comments2023-05-14T02:02:31.138+10:00Comments on Sean Triner's blog: When will face to face reach saturation point?'Sean is always learning'http://www.blogger.com/profile/09913608962533588338noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-941230432085823637.post-64236346621814483412012-02-20T15:51:20.242+11:002012-02-20T15:51:20.242+11:00Someone asked me how do we know F2F is not at satu...Someone asked me how do we know F2F is not at saturation point.<br /><br />Another lens to view the saturation debate is the life-cycle model. <br /><br />http://www.valuebasedmanagement.net/images/picture_product_life_cycle.gif<br /><br />For me ‘saturation’ is ‘maturity’ in the model and F2F as a channel and product for the whole sector is reaching maturity – at the top or just entering the stage I don't know.<br /><br />At maturity, the heady days of higher margins are gone, but the wise can still make money. <br /><br />Direct mail is a mature channel and product, and its demise has been forecast for years, yet is to materialise – it may wax and wane, but will be here for a while longer. <br /><br />The trick with mature industries and products is to avoid the downward decline (what most people think of with saturation) and that is where innovation comes in. Innovate to extent the life-cycle curve higher for existing products, or as Sean mentions, diversifying into alternatives.Rob Dalyhttps://www.blogger.com/profile/02242652978846489400noreply@blogger.com